Last Touch

Last Touch attribution tracks the final touchpoint before conversion.

Consider this scenario: a customer discovers your Meta page during social media research. A week later, they click on one of your Meta Ad, leading them to your website. While they haven't yet committed to a purchase, they are now familiar with your brand. After a week of contemplation, the customer searches for your brand name and proceeds to complete an online transaction. In this case, the branded search touchpoint (i.e., the customer using search terms to locate your website) receives 100% of the conversion credit.