Other

The Growify Pixel is a code snippet that enables us to gather behavioral data about your website visitors. The data feeds into our backend graph, allowing us to track customer journeys from site visit to purchase, along with marketing touchpoints in between.

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1. Install the Growify Pixel

1. Copy & paste the following script inside the tag on every page of your website.

<script
            src="https://cdn.growify.ai/pixel.min.js"
            data-website-id="ENTER_WORKSPACE_ID_HERE"
            data-endpoint="api_v2"
            data-platform="web"
        ></script>

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2. Track Conversion Events

Our generic script to track Conversion events from any checkout page.

1. Please be sure it fires at the tail end of your customer journey — normally on your order confirmation page or thank you page.

<script type="application/javascript">
    window.grp('conversion', {
                userEmail: '[e-mail]',
                userFirstName: 'John',
                userLastName: 'Doe',
                userId: 'test-user',
                orderId: 'ORD122',
                tax: 2,
                shipping: 5,
                products: [
                    {
                    productId: 'SKU123',
                    productName: 'Pixel Shirt',
                    productPrice: 20,
                    productBrand: 'Growify',
                    productQuantity: 1,
                    purchaseValue: 20
                    }
                ]
                })
</script>

It's recommended that somebody with basic Javascript knowledge sets up the script to decrease the likelihood of any issues.

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3. Verify Pixel Status

As soon as the Pixel is connected, Growify starts collecting events. To make sure that your fireConversion is triggering correctly, please check the Pixel status in the status bar ( last view and last purchase ).

Any misfires will cause a lack of tracking and attribution for any associated orders.

Any missing or incorrect historical pixel data cannot be recovered. That said, it’s extremely important that your fireConversion fires correctly from day one.

Growify offers a dashboard to verify your Pixel is triggering correctly. Go to the Integration tab in your Workspace to check the status.

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Currency, Validation & Sequence

Currency

The pixel assumes all incoming data uses the same currency as the Workspace currency.

Please ensure the currency setting in Shopify (or your platform) aligns with the one set in the Workspace.

Validation

Products: A few key products must be included in product array.

Product quantity: The orderId must be present and unique per transaction. If the id is missing or reused, that may be a signal of duplicate firing.

Product price: Total value should be greater than 0.

Sequence

Ensure the Growify Pixel is installed and triggered (Step 1) BEFORE firing the Conversion Event.