Linear

With a Linear attribution model, conversion credit is evenly distributed among all brand touchpoints.

For example, a customer discovers your brand on social media and subscribes to your mailing list. Subsequently, the customer directly visits your website and completes a successful $210 online purchase. In this scenario, there are three touchpoints. Each touchpoint receives an equal conversion credit of 33%, equating to a conversion value of $70 for each.

If you seek a straightforward method to illustrate the impact of your marketing channels, the Linear attribution model serves as a viable option. However, it entails assigning equal significance to all marketing channels. Consequently, this model may not necessarily lead to the most optimal marketing strategies.