Tracking for Microsoft Ads
Growify enables you to track the performance of your Bing Ads using UTM parameters. This guide will walk you through how to properly set up tracking so you can measure Bing Ads impact across your customer journey inside Growify.
Table of UTM parameters
Here is a table with all UTM parameters that Growify will use to track all new and existing Bing Ads.
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| UTM Key | UTM Value | Alternative UTM Key | Description |
|---|---|---|---|
| gr_source | bing | utm_source | Bing Source Channel |
| gr_medium | cpc | utm_medium | Paid Search Traffic Source |
| gr_campaign | {Campaign} | utm_campaign | Campaign Name |
| gr_term | {AdGroup} | utm_term | Ad Group Name |
| gr_content | {Keyword} | utm_content | The keyword the user searched for |
To pick up a draggable item, press the space bar. While dragging, use the arrow keys to move the item. Press space again to drop the item in its new position, or press escape to cancel.
Here is an example of a destination URL with the UTM parameters added:
https://www.example.com/?gr_source=bing&gr_campaign={Campaign}&gr_term={AdGroup}&gr_content={Keyword}
1. Login to Microsoft Ads Account
2. Install UTM Parameters
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From the navigation menu on the left, hover over Campaigns and select Settings > Account level options.
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Under Auto-tagging of UTM, select the checkbox for Add UTM tags to my destination URLs.
Make sure the destination URL contains a utm_source=bing, if the utm_source is not equal to “bing”, please add a param &gr_source=bing at the end of your url. Add this for new and existing ads.
- Select Save.
You're All Set! 🚀
Growify will now track and analyze your Bing campaign performance. You can view insights directly in your Growify dashboard.
Need help? Visit our Help Center or contact our support team.
Last updated 4 days ago
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