Tracking for Google Ads

Integrating your Google Ads account with Growify allows you to streamline your advertising efforts and gain deeper insights into your campaign performance. With this integration, you can track, analyze, and optimize your Google Ads with ease.

Table of UTM parameters

Here is a table with all UTM parameters that Growify will use to track all new and existing Google Ads.

UTM Key	UTM Value	Alternative UTM Key	Description
gr_source	google	utm_source	Ad Source Channel
gr_campaign	{campaignid}	utm_campaign	Campaign ID
gr_term	{adgroupid}	utm_term	Ad Group ID
gr_content	{keyword}	utm_content	Ad Name
gr_gadid	{creative}	utm_id	Ad ID

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1. Copy the Tracking UTMs Parameters

The tracking parameters can be used on their own or added to any existing tracking parameters you already use.

Please note the alternative columns and UTM parameters that Growify detects. If you are already using some of these, you can skip adding those specific parameters.

{lpurl}?gr_source=google&gr_campaign={campaignid}&gr_term={adgroupid}&gr_gadid={creative}

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2. Paste the tracking UTM parameters into the Google Ads tracking template

1. Go to Google Ads.

2. In the left-hand menu, click on “Campaigns”

3. Go to Settings

4. Select All Campaigns

5. Click Edit

1. Scroll down in the Edit menu and select “Change tracking templates".

1. In the Tracking template field, paste the copied UTM parameters.

2. Hit Apply to save the changes across selected campaigns.

You're All Set! 🚀

Growify will now track and analyze your Google Ads performance. You can view insights directly in your Growify dashboard.

Need help? Visit our Help Center or contact our support team.