Tracking for LinkedIn Ads

Growify enables you to track the performance of your LinkedIn Ads using UTM parameters. This guide will walk you through how to properly set up tracking so you can measure LinkedIn Ads impact across your customer journey inside Growify.

Table of UTM parameters

Here is a table with all UTM parameters that Growify will use to track all new and existing LinkedIn Ads.

UTM Key	UTM Value	Alternative UTM Key	Description
gr_source	linkedin	utm_source	LinkedIn Source Channel
gr_campaign	{{CAMPAIGN_ID}}	utm_campaign	Campaign ID
gr_adset_id	{{CAMPAIGN_GROUP_ID}}		Adset ID
gr_ad_id	{{CREATIVE_ID}}		Ad ID

Here is an example of a destination URL with the UTM parameters added:

https://www.example.com/?gr_source=linkedin&gr_campaign={{CAMPAIGN_ID}}&gr_adset_id={{CAMPAIGN_GROUP_ID}}&gr_ad_id={{CREATIVE_ID}}

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1. Install UTM Parameters

1. Go to the Campaign Manager in your LinkedIn Ads account.

2. Select your Ad Account (1)

3. Click Account settings (2)

4. Click URL parameters (3)

5. Paste your UTM parameters into the Tracking template field (4)

6. Click Save to apply the changes (5)

Make sure the destination URL contains a utm_source=linkedin, if the utm_source is not equal to “linkedin”, please add a param &gr_source=linkedin at the end of your url. Add this for new and existing ads.

You're All Set! 🚀

Need help? Visit our Product Documentation or Help Center or contact our support team.