Tracking for Adroll

Growify enables you to track the performance of your TikTok ads using UTM parameters. This guide will walk you through how to properly set up tracking so you can measure Adroll impact across your customer journey inside Growify.

Table of UTM parameters

Here is a table with all UTM parameters that Growify will use to track all new and existing AdRoll Ads.

UTM Key	UTM Value	Alternative UTM Key	Description
gr_source	reddit	utm_source	Reddit Source Channel
gr_campaign	{{CAMPAIGN_ID}}	utm_id	Campaign ID
gr_adset_id	{{ADGROUP_ID}}	adgroup_id	Ad Group ID
gr_ad_id	{{AD_ID}}	ad_id	Ad ID
gr_term	{{AD_NAME}}	utm_term	Ad Name Term

https://www.example.com/?gr_source=adroll&gr_campaign=[ADROLL:CAMPAIGN_EID]&gr_adset_id=[ADROLL:AD_GROUP_EID]&gr_ad_id=[ADROLL:AD_EID]

Make sure the destination URL contains a utm_source=adroll, if the utm_source is not equal to “adroll”, please add a param &gr_source=adroll at the end of your url. Add this for new and existing ads.

Here is an example of a destination URL with the UTM parameters added:

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Appending UTMs to existing ads

1. Go to the Ad Library tab in the left navigation menu.

2. Hover over an ad that you want to add a UTM to.

3. Click Edit.

4. Click on 'Edit UTM' and edit the UTM parameters.

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Appending UTMs to new ads

1. Go to the left navigation menu and click Ad Library.

2. Click Create and select Upload Web Ads.

3. Fill out the necessary fields.

4. Enter the destination URL with UTMs included.

You're All Set! 🚀

Need help? Visit our Product Documentation or Help Center or contact our support team.