Tracking for TikTok Ads

Growify enables you to track the performance of your TikTok ads using UTM parameters. This guide will walk you through how to properly set up tracking so you can measure TikTok’s impact across your customer journey inside Growify.

Table of UTM parameters

Here is a table with all UTM parameters that Growify will use to track all new and existing TikTok Ads.

UTM Key	UTM Value	Alternative UTM Key	Description
gr_source	tiktok	utm_source	TikTok Source Channel
gr_campaign	__CAMPAIGN_ID__	utm_id	Campaign ID
gr_adset_id	__AID__	atAdSet	Adset ID
gr_ad_id	__CID__	atAdId	Ad ID
gr_content	__AID_NAME__	utm_content	Ad Name
gr_term	__CID_NAME__	utm_term	Identifies search terms

Here is an example of a destination URL with the UTM parameters added:

https://www.example.com/?gr_source=tiktok&gr_campaign=__CAMPAIGN_ID__&gr_adset_id=__AID__&gr_ad_id=__CID__&gr_content=__AID_NAME__&gr_term=__CID_NAME__

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1. Install UTM Parameters

1. Go to the Ad Level of your campaign.

2. Select the Ad and Click Edit

3. Scroll to the Destination URL field.

4. Append the UTM parameters to your landing page URL.

Make sure the destination URL contains a utm_source=tiktok. If the utm_source is not equal to "tiktok", please add a param &gr_source=tiktok at the end of your URL. Add this for new and existing ads.

1. Click “Save”.

You're All Set! 🚀

Growify will now track and analyze your TikTok campaign performance. You can view insights directly in your Growify dashboard.

Need help? Visit our Help Center or contact our support team.