Tracking for Microsoft Ads

Growify enables you to track the performance of your Bing Ads using UTM parameters. This guide will walk you through how to properly set up tracking so you can measure Bing Ads impact across your customer journey inside Growify.

Table of UTM parameters

Here is a table with all UTM parameters that Growify will use to track all new and existing Bing Ads.

UTM Key	UTM Value	Alternative UTM Key	Description
gr_source	bing	utm_source	Bing Source Channel
gr_campaign	{Campaign}	utm_campaign	Campaign Name
gr_term	{AdGroup}	utm_term	Ad Group Name
gr_content	{Keyword}	utm_content	The keyword the user searched for

Here is an example of a destination URL with the UTM parameters added:

https://www.example.com/?gr_source=bing&gr_campaign={Campaign}&gr_term={AdGroup}&gr_content={Keyword}

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1. Login to Microsoft Ads Account

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2. Install UTM Parameters

1. From the navigation menu on the left, hover over Campaigns and select Settings > Account level options.

2. Under Auto-tagging of UTM, select the checkbox for Add UTM tags to my destination URLs.

Make sure the destination URL contains a utm_source=bing, if the utm_source is not equal to “bing”, please add a param &gr_source=bing at the end of your url. Add this for new and existing ads.

1. Select Save.

You're All Set! 🚀

Growify will now track and analyze your Bing campaign performance. You can view insights directly in your Growify dashboard.

Need help? Visit our Help Center or contact our support team.