Tracking for Meta Ads

Integrate Meta Ads with Growify

Growify natively integrates with the Facebook Ads API to provide seamless tracking and attribution. Through this integration, we automatically pull all your current and historical Campaigns, Ad Sets, and Ads directly from your ad account—along with a comprehensive list of performance metrics.

Integrating your Meta Ads account with Growify allows you to track, analyze, and optimize your ad performance efficiently. Follow the steps below to ensure seamless tracking:

Table of UTM parameters

Here is a table with all UTM parameters that Growify will use to track all new and existing Meta Ads.

UTM Key	UTM Value	Alternative UTM Key	Description
gr_source	facebook	utm_source	Ad Source Channel
gr_campaign	{{campaign.id}}	utm_campaign fbc_id fb_campaignid	Campaign ID
gr_term	{{adset.id}}	utm_term fb_adsetid	Ad Group ID
gr_content	{{ad.name}}	utm_content	Ad Name
gr_fbadid	{{ad.id}}	utm_id fb_adid	Ad ID

1. Login to Meta Ads Manager

2. Install UTM Parameters

1. Go to Meta Ads Manager.

2. Select the Campaign or Ad Set.

3. Click "Edit" to modify your ad settings.

4. Scroll to the “Tracking” section.

5. Find the “URL Parameters” field.

6. Copy the following UTM parameters in the URL Parameters field for all new and existing Meta Ads:

gr_source=facebook&gr_campaign={{campaign.id}}&gr_term={{adset.id}}&gr_content={{ad.name}}&gr_fbadid={{ad.id}}

1. Click "Publish" to update your campaign.

Please Note the alternative columns and UTM parameters that Growify detects. If you are already using some of these, you can skip adding those specific parameters.

You're All Set! 🚀

Growify will now track and analyze your Meta Ads performance. You can view insights directly in your Growify dashboard.

Need help? Visit our Help Center or contact our support team.