Tracking for Applovin

Growify enables you to track the performance of your Applovin Ads using UTM parameters. This guide will walk you through how to properly set up tracking so you can measure Applovin Ads impact across your customer journey inside Growify.

Table of UTM parameters

Here is a table with all UTM parameters that Growify will use to track all new and existing Applovin Ads.

UTM Key	UTM Value	Alternative UTM Key	Description
gr_source	applovin	utm_source	Applovin Source Channel
gr_campaign	{CAMPAIGN_ID}		Campaign ID
gr_ad_id	{AD_ID}		Ad ID

Here is an example of a destination URL with the UTM parameters added:

https://www.example.com/?gr_source=applovin&gr_campaign={CAMPAIGN_ID}&gr_ad_id={AD_ID}

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1. Install UTM Parameters

1. When adding your Creative (Ad set) within campaign settings, go to the Landing URL section.

2. Tick Use Custom Creative Landing URL.

3. Add your landing URL and append to it tracking parameters from the table above.

4. Click Save.

You're All Set! 🚀

Need help? Visit our Product Documentation or Help Center or contact our support team.