Tracking for Pinterest Ads

Growify enables you to track the performance of your Pinterest Ads using UTM parameters. This guide will walk you through how to properly set up tracking so you can measure Pinterest Ads impact across your customer journey inside Growify.

Table of UTM parameters

Here is a table with all UTM parameters that Growify will use to track all new and existing Pinterest Ads.

UTM Key	UTM Value	Alternative UTM Key	Description
gr_source	pinterest	utm_source	Pinterest Source Channel
gr_campaign	{campaignid}	utm_campaign	Campaign ID
gr_adset_id	{adgroupid}	utm_term	Ad Group ID
gr_ad_id	{adid}	utm_content	Ad ID

Here is an example of a destination URL with the UTM parameters added:

https://www.example.com/?gr_source=pinterest&gr_campaign={campaignid}&gr_adset_id={adgroupid}&gr_ad_id={adid}

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1. Login to Pinterest Business Account

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2. Install UTM Parameters

1. Select your Ad account

2. Open the campaign

3. Open the Ad group

4. Click into the specific Ad

1. You will land on the Edit ad screen., Navigate to Ad Tracking URLs and paste the Growify Tracking Parameters

Make sure the destination URL contains a utm_source=pinterest, if the utm_source is not equal to “pinterest”, please add a param &gr_source=pinterest at the end of your url. Add this for new and existing ads.

1. Click the “Save edits” in the bottom right corner. Tracking is now active for that ad.

You're All Set! 🚀

Growify will now track and analyze your Pinterest campaign performance. You can view insights directly in your Growify dashboard.

Need help? Visit our Help Center or contact our support team.